Are You a Video Professional Looking to Diversify Income Stream? There Are Plenty of Opportunities! As a video professional looking for ways to diversify their income stream and add additional streams of revenue there are ample ways for video professionals like yourself to make extra cash on the side.
One fantastic way of doing so is through creating an online course as a passive income source – in 2015 alone, the online course industry was estimated at worth an impressive $165 billion!
Social media videos
Video content is an engaging way to engage your target audience and promote your brand, with consumers being three times more likely to watch a video than photos posted to Facebook.
If your social marketing has not included video yet, now is an excellent time to begin using videos in its strategy. People watch more and more video on Facebook, Twitter, Instagram, YouTube and LinkedIn daily and it provides an engaging way of reaching your target audience directly.
No matter if you are an established videographer or just trying to expand their business, social media videos are an effective way to expand and build up your brand in any industry.
When crafting a social video, the key thing to keep in mind is that it should be both entertaining and informative, driving viewers towards action. Aim to capture their attention within 15 seconds of watching your video so they’ll stay interested throughout.
One effective strategy for social media videos is reaching out to influencers and thought leaders within your industry who can help your brand. Enlisting their help by asking them to endorse your product or service through video endorsement can quickly expand followership while simultaneously increasing engagement levels.
Holding live streams across different platforms is another effective growth strategy. From doing live Q&As with customers and fans to announcing major news such as product releases or even just general interaction with fans on air, livestreams provide a fantastic way to build excitement among viewers while encouraging interaction with your videos.
Biteable’s video editing tools make creating social media-ready videos for livestreams easy; just choose from our templates or pre-built scenes and customize with photos, videos, on-screen text, animations and voiceover. Incorporate music from our library into the background track selection or upload your own!
Before embarking on your video marketing campaigns, it is essential that you set specific objectives. This will ensure that your time and efforts are spent on the most efficient strategies to meet your goals. Adding UTM parameters to social links allows you to more easily track video efforts in Google Analytics.
Music videos
Music videos offer videographers an excellent opportunity to earn extra cash as a videographer. By creating videos for popular songs, these can help expand artists’ careers while building up their following across social media.
Music videos can be created on any budget using simple production techniques or with the assistance of professional crew. The key is finding a creative approach and style that engages viewers and captures their interest.
For an effective music video, the director must work closely with both the artist and band to develop an innovative concept and storyline that captures their vision – whether that means simple images or scenes or more complicated animation of musical pieces.
Musicians will frequently take the lyrics from a song as the basis of their music video, then create one which interprets those lyrics with different styles – animation or live action, for instance.
Cover songs can also be an effective way to draw attention to your music and even get gigs booked!
Some musicians prefer recording cover songs that are inspired by songs they already love rather than writing original material, as this can attract new listeners while building up your presence on platforms such as YouTube and Spotify.
Cover songs can be an excellent way to build your name recognition and generate money as a freelance video producer, however if your voice has an extremely deep or intricate sound it might be best to stick with original compositions instead.
Music video production is an increasingly competitive field and the day-to-day grind can tire even the most dedicated videographers out. Finding a side hustle to help keep spirits high can provide a valuable break and fresh perspective on the industry – and you might just make more money as well as expand your skillset!
E-commerce videos
E-commerce videos can be a lucrative side hustle for videographers or marketers of all experience levels, whether as part-time videographers or seasoned video marketers. E-commerce videos allow businesses to promote their products and services more comprehensively by communicating in more depth than images alone can convey.
eCommerce videos can not only assist customers in making purchase decisions, but they can also raise brand recognition and potentially go viral, leading to more traffic and sales.
E-commerce businesses frequently utilize YouTube for hosting videos and presentations of this nature, but other platforms may provide equally suitable hosting and presentation capabilities. The key is finding one which offers user-friendly tools that enable creating captivating videos to attract your ideal customer base.
Product videos are an increasingly popular means of promotion for e-commerce businesses, providing potential customers with a comprehensive overview of what features make up each product or service you are offering.
Tutorial videos are another popular form of e-commerce video content, often providing consumers with guidance for using complex products that require expert instruction. They’re especially effective when complex products need expert guidance to use effectively.
These videos can also help build relationships with your audience by entertaining them – an effective strategy to spread brand awareness. Social media users will likely share these videos, spreading the word of your brand.
E-commerce marketing practices typically call for CEOs or founders of businesses to record an audio message for their target customers, creating an intimate connection and strengthening customer loyalty.
Live streaming videos can be an effective way to draw in viewers, as it enables a company to communicate directly with its target audience in real-time. However, this form of media should only be employed sparingly and carefully as this approach can be both expensive and time consuming.
Video can be an effective tool in increasing e-commerce sales; however, they can be expensive and challenging to manage. To prevent these complications from arising, businesses should partner with an experienced video producer or agency who understands how best to leverage live stream technology for increased brand recognition and revenue growth.
Renting out your videography gear
As a videographer, renting out your videography gear as a side hustle may be worthwhile. Your equipment could be put to good use in commercials, music videos and photo shoots alike.
Renting equipment can also be an excellent way to save money. Rental companies may provide high-end cameras and lenses at significantly discounted rates compared to purchasing them outright.
Decisions on whether to rent or buy equipment depend on your budget, workflow and client count. For smaller studios it may be more appropriate to keep an existing set of equipment on hand while renting larger projects when needed.
However, for long-term projects or large commercial shoots it might be more advantageous to buy your own gear and ensure it will always be available when you need it and that depreciation costs won’t add up over time.
Consider peer-to-peer websites such as KitSplit as another viable option. Their site makes it simple for you to locate people near your area who offer to rent high-end cameras and lenses for rent.
Search available equipment by type, brand and location and select from a range of options that meet your specific requirements. Once selected, book it for delivery or pickup at one of their showrooms.
Note that when renting equipment, it’s your responsibility to ensure it remains in good condition. If there are any damages or missing parts, be sure to inform the rental company immediately and report it as soon as possible.
Extra video equipment can be an effective way to expand your portfolio, particularly if you don’t already have established clients. Not only can this extra set help generate extra income but it can also create opportunities to network with like-minded creatives who may hire you for future projects.
Whenever considering renting gear as a side business venture, it’s a good idea to research various websites to determine which will provide the optimal platform. Once chosen, begin marketing your equipment on these platforms while looking for potential renters.